Paid ads engineered for profitable ad spend.

PPC (pay-per-click) advertising is a model where you pay each time someone clicks your ad on platforms like Google Ads, Meta or YouTube. It buys instant, targeted visibility in front of people actively searching or matching your audience, and every rupee is measured against the revenue it returns.

Neither is universally better — they serve different intent. Google Ads captures existing demand from people actively searching, ideal for high-intent conversions. Meta Ads creates demand through interest and lookalike targeting, strong for discovery, D2C and retargeting. Most brands see the best ROAS running both together.

Most Indian SMBs start with a media budget of ₹50,000 to ₹3,00,000+ per month depending on industry and goals, plus a management fee. Start with enough budget to gather meaningful data in 3–4 weeks, then scale the campaigns that prove profitable.

PPC drives clicks and leads from day one, but reliable performance needs a learning period. Expect 2–3 weeks to gather conversion data, meaningful optimisation by weeks 4–6, and stable, scalable ROAS from month two onward. Pair it with SEO for compounding organic reach.

For Indian e-commerce, a ROAS of 3–5x is a healthy benchmark, and mature accounts with strong creative and retention often push past 6x. For lead-gen businesses ROAS is the wrong lens — judge campaigns on cost per qualified lead against your closing rate and margins instead. We set the target from your unit economics, not a generic industry chart.

Yes — ads are only half the outcome; the page they land on is the other half. We build fast, message-matched landing pages for each campaign, with the headline mirroring the ad, one clear call to action and full conversion tracking wired in. Dedicated pages routinely convert 40–60% better than sending paid traffic to a generic homepage.

Yes. We diagnose the exact policy that triggered the suspension — commonly circumventing systems, misrepresentation or billing flags — fix the offending ads, site pages or account setup, and file a properly documented appeal. Once reinstated, we rebuild the account with compliant structure and tracking so the suspension doesn't repeat.