Get your brand cited by AI.

GEO (Generative Engine Optimization) is the practice of getting your brand cited and quoted inside generative AI assistants such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Instead of chasing a ranked link, GEO earns your brand a mention or citation in the AI's synthesized answer by building authoritative original content, quotable expert quotes and statistics, and references across the trusted sources these models learn from.

To get cited by ChatGPT and similar assistants, publish original, authoritative content with clear claims, add expert quotes and concrete statistics that models like to reference, earn mentions on the trusted third-party sources they draw from through digital PR, keep your entity and facts consistent across the web, and expose an llms.txt file to guide AI crawlers. The Princeton GEO study found that adding expert quotes can lift a source's visibility in generative answers by roughly 41% and citing statistics by around 30%.

Yes. SEO optimizes to rank a page in a list of blue links, while GEO optimizes to be referenced inside an AI-generated answer that may never show a traditional results page. They share foundations — crawlability, authority and quality content — but GEO adds tactics tuned for language models: quotable phrasing, cited statistics, expert quotes, broad third-party mentions and llms.txt. We run SEO, AEO and GEO together so you win links, answers and AI citations.

We measure GEO by tracking how often and how prominently your brand is mentioned or cited across ChatGPT, Gemini, Perplexity and Copilot for your priority prompts — monitoring share of voice against competitors, the accuracy of what models say about you, referral traffic from AI assistants, and the growth of trusted third-party mentions that feed those models.

Start with the four that dominate usage: ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Then prioritise by where your buyers actually ask — B2B research skews to ChatGPT and Perplexity, while Gemini inherits Google's massive search audience. We test your priority prompts across all four and weight effort toward the assistants sending you real referrals.

Typically 2–5 months. Assistants that use live retrieval — Perplexity, Copilot and ChatGPT with browsing — can pick up new content and mentions within weeks, while answers baked into model training update far more slowly. That's why we front-load retrieval-friendly wins while building the third-party citations that compound over time.

Yes — make sure robots.txt allows GPTBot, PerplexityBot and ClaudeBot rather than blocking them, add an llms.txt file that guides models to your key pages, and keep important content in server-rendered HTML because most AI crawlers don't execute JavaScript. We audit and fix all three as part of every GEO engagement.